Latham, The Pool Firm Launches Immersive Pool Planning

LATHAM, NY, June 03, 2021 (GLOBE NEWSWIRE) – Latham, The Pool Company, the leading provider of in-ground pools and accessories for residential use in North America, Australia and New Zealand, has launched Plan Your Pool, an interactive section of the company’s website, serving home owners and provides future homeowners with a new, innovative way to personalize, prepare, and budget for their home before buying a pool. This pool planning section provides a complete experience that allows homeowners to explore specific needs and confirm product interests with the push of a button.

The new space, available nationwide to homeowners and prospective homeowners, brings Latham to the fore as the first to create a seamless online platform for homeowners. The platform’s features and benefits include studying swimming pool shapes and patterns, backyard requirements, installation details, product descriptions, preferences, and more.

“Our team is constantly looking for ways to make the pool planning process interactive and enjoyable so that homeowners can get creative,” said Joel Culp, Latham’s chief marketing officer. “We hope to use the new pool planning tools to create an experience that makes designing your backyard living space effortless and brings all of your dream pool options to life. We want homeowners to feel confident and informed every step of the way when choosing a Latham pool. “

In addition to the customizable tools in the new section, Plan Your Pool also includes a Pool Cost Estimator that homeowners can use to compare and contrast different pricing options that will fit their budget. Plan Your Pool reinforces Latham’s commitment to deliver the best garden options with the latest pool technology on the market and to make homeowners dreams come true. This new feature complements Latham’s Visualizer tools, which enable consumers to use augmented reality to put a fiberglass pool in their yard – by choosing shape, color and decking. Latham’s Liner Visualizer Tool is a web-based platform that enables consumers to see a vinyl liner in a variety of shapes, right down to the hue of the water.

Starting today, the Plan Your Pool feature is available on the Latham website. For more information on Latham’s products and offerings, please visit

over Latham, The Pool Company
Headquartered in Latham, NY, Latham, the Pool Company ™ is the largest designer, manufacturer and marketer of in-ground swimming pools for residential buildings in North America, Australia and New Zealand. With over six decades of experience at the heart of the backyard lifestyle, Latham is committed to providing high quality pools in North America, Australia and New Zealand, as well as pool accessories worldwide. With its fiberglass and vinyl sheeting above ground and recessed pools, Latham continues to offer the best options for your backyard living space, along with the latest pool technology on the market. Latham’s Automatic Safety Pool Covers and All Season Pool Covers and Pool Liner, sold under the Latham, Coverstar and GLI brands, are known for their reliability, durability and innovation. Serving families in North America, Australia and New Zealand, Latham has always made it his business to make his customers’ backyard dreams come true.

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5W public relations
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Jodie Davis
Latham, The Pool Company
[email protected]